I've spent my career at the intersection of creativity, partnerships, and philanthropy, helping organizations build brands people trust and causes people want to champion.
I lead global philanthropic initiatives for the WTA and WTA Foundation, leveraging the platform of women's professional tennis to advance women's health and expand opportunity for girls and women worldwide. My work brings together partners, ideas, and resources to create meaningful, measurable impact.
My career has taken me from building global sports brands at the ATP and WTA, to helping pioneer virtual reality training at Sense Arena, and now to leading philanthropic strategy for the WTA Foundation. While each chapter has been different, they've all reinforced the same conviction: the strongest brands don't simply tell compelling stories. They earn trust, inspire belief, and invite people to become part of something bigger than themselves.
Although my career began in marketing and creative leadership, I've come to believe that the strongest partnerships and the most effective fundraising begin long before anyone makes an ask. They begin by building a brand people trust, cultivating meaningful relationships, and inviting people into a community they want to be part of.
I still think like a creative. I believe a brand's greatest purpose is not simply to make an organization more visible, but to make a cause more believable. The strongest brands do not just capture attention. They earn trust, inspire generosity, and build movements that create lasting change. That's the perspective I now bring to philanthropy, helping organizations use creativity not simply to tell better stories, but to inspire greater generosity, stronger partnerships, and deeper impact.
My journey has taken me from São Paulo to Tampa, from community projects in Kenya to global partnerships in Saudi Arabia. Across different cultures and contexts, I've found that lasting impact is built by earning trust, investing in people, and bringing others into a shared purpose.
More than any professional accomplishment, my faith is the foundation of my life. It shapes how I seek to lead with humility, service, and stewardship, and reminds me that leadership is ultimately about loving people well and faithfully stewarding every opportunity we have been given.
When I'm away from work, you'll usually find me with my wife and our three children, studying the Word, running, enjoying a good cup of coffee, or cooking a Brazilian churrasco for friends. Some of life's best conversations happen around a table, and I believe those moments often remind us what matters most.
Thank you for stopping by. I'm glad you're here.