Welcome to my portfolio! I’m Henrique, a strategic and creative professional originally from São Paulo, Brazil and currently living in the beautiful city of Tampa, Florida.
Over the past decade, I’ve been blessed to work in the world of sports. During my time at both the WTA (Women’s Tennis Association) and ATP (Association of Tennis Professionals), I had the opportunity to build and cultivate a talented creative team and establish an in-house agency. Through the years I’ve been responsible for the development of global brand campaigns driving exponential brand growth, and crafted strategic content resulting in multi-million-dollar partnership revenues.
Most recently, I rejoined the WTA as the Senior Director of Community Development and Charitable Programs, where I have the privilege of leading all programs and strategies for the WTA Foundation, as well as managing our philanthropic partnerships with the Bill & Melinda Gates Foundation, Hologic, and Morgan Stanley. This position has allowed me to drive positive change that empowers girls and women to live fully through initiatives focused on equality, education, leadership, and health & wellness. From my previous roles at the WTA leading the brand and creative team to helping launch the WTA Foundation years ago, my experiences have been immensely rewarding.
Prior to this role, I worked at Sense Arena, the world’s leading virtual reality training company, where I helped bring the ATP and NHL to VR. As the Director of Marketing & Communication, I led our marketing team, campaigns, and communication efforts to grow and strengthen the brand. I was responsible for creating and managing the marketing and communications strategy for tennis and hockey, shaping and executing compelling narratives that connected with our consumers. This involved the creation and delivery of creative assets for paid, earned, and owned channels including website, emails, app, social media, and PR, as well as overseeing partnership activations with brands, ambassadors, pros, influencers, and consumers.
I’m passionate about developing purpose-driven programs and campaigns that drive brand growth and create social impact. Through my years of experience, I have successfully executed fully integrated creative campaigns. These campaigns include directing athlete photo shoots, overseeing film and animation projects, advertising, branding, experiential, web, social, and print collateral. My career has taken me to different corners of the globe to experience many cultures and the diversity of creative expression from China to Germany, California to London.
I’ve become confident managing global brands, in-house creative teams, and top agencies to consistently deliver inspiring creative work in complex and fast-paced environments. Over the years, I’ve also learned that I could apply all my experience in building brand strategy and creating effective brand campaigns to the philanthropic sector, and I am now using those skills to create impactful philanthropic programs.
While I enjoy my work, the most important jobs I have are being a disciple of Christ, husband, and father. My happiest places are spending time with my family, cooking Churrasco for friends, taking in the Florida sun while fishing at the beach, and exploring diverse cultures here and abroad.
Thank you for dropping by / Obrigado pela visita!
